Customers Perception And Satisfaction Towards Technology Enabled Bank Services: An Empirical Study

Abstract

“Banks play an important role in the economic development of a country. A sound and effective banking system is the backbone of an economy. The emergence of private banks and new generation banks has been changed the entire banking operations drastically by the use of sophisticated new technologies like Internet Banking, Automated Teller Machine (ATMs), Electronic Fund Transfer (EFT), debit cards, credit cards, mobile banking, etc are accessible to customers on a 24x7 basis across the world”. Technology enabled banking offers superior services to customers by providing the operation concept with anywhere and anytime. The technological modifications had been pioneered in India through the entry of new private sector and foreign banks. So, now such a scenario has reached wherein even the conventional banks within the public quarter and old personal banks are forced to pursue technology-enabled offerings. The aim of this work find out the Customers Perception and Satisfaction towards Technology Enabled Bank Services. The present study used both primary as well as secondary data. The core of the study being customers’ awareness and satisfaction, the study centre’s and its relationship with the related independent variables. The collected primary data were analyzed and interpreted properly to find the result of the research work. The findings of the study showed that there is a significant relationship between the gender, age, educational qualification, occupational status, annual income, type of bank and the level of awareness and satisfaction towards technology enabled banking services. This would assist the banks to analyze the quality perceptions about era based banking and assist banks with tools and techniques to progress their eminence.