A Study On The Factors Affecting The Success Of B2B E-Market Place

Abstract

As the Internet and other web-based solutions have become more widely available and network technology has advanced rapidly, more and more organizations have begun to use online operations and electronic commerce. When two businesses conduct business online, the exchange of goods, services, and data is referred to as "business to business" (B2B) electronic commerce. Businesses must make a long-term commitment to B2B deployment. Studying this topic is vital for understanding the variables that contribute to the effective implementation and execution of B2B and for measuring the state of the business at present. The goal of this research was to identify the most important factors to consider while launching and maintaining a B2B business. The study's major objective is to analyze the elements that have been shown to affect the growth of B2B online marketplaces in the Ahmedabad area. After reviewing the existing literature, a semi-structured questionnaire was developed and administered to both senior and entry-level workers at a number of B2B e-commerce firms. Multicollinearity was tested for using the variance inflation factor (VIF) and the tolerance value. According to the study's findings, the technology components of the B2B e-marketplace are a driving force behind the company's success.