A Study On Impact Of Corporate Social Responsibility Activities On The Organization Effectiveness With Reference To Pharmaceutical Industry In India

Abstract

Corporate Social Responsibility (CSR) is based on the concept of businesses making a contribution to society. CSR programmes are initiatives undertaken by companies to balance their economic, environmental and social responsibilities. CSR initiatives improves the image of a company in the eyes of stakeholders, enhances its profitability and builds bridges with communities where the company operates. The current paper discusses how CSR activities (CSR activities) impact on the organizational effectiveness. The study further tries to explain how CSR activities of pharmaceutical industry in India can be more effective in enhancing their reputation amongst stakeholders and hence their overall performance. The paper uses primary data with the help of questionnaire survey to understand the impact of CSR activities on organizational effectiveness with reference to Pharmaceutical Industry in India. The study considers a sample of 133 pharma sector employees using convenience sampling.