INTRINSIC VALUE OF SALESPERSONS AND THEIR VALUE ADDED ATTRIBUTE - A CRITICAL ASSESSMENT

Abstract

In fact today, even salesmanship is considered an important service highly essential for the modern-day world. At present, it is considered a respectable and honorable profession even in these times of online sales going at its own heights. Ambitious graduate people, both men, and women are getting into the profession of sales because of such a changed and challenging attitude. Besides, the job of the modern salesman is challenging, rewarding, respectable, and absorbing. The salesman always attempts to create needs, makes the prospective buyers aware of such needs, and uses his resourcefulness and imagination to persuade them to buy products and services in order to satisfy their needs. In spite of sophisticated marketing techniques and online selling, the sales force play important role in showing personal care, attention, emotional touch, etc which are essential in marketing.