The Analysis Of Factors Influencing E-Buying Behaviour Of Consumer Towards Online Pharmacies With Special Reference To Pune City In Maharashtra, India

Authors

  • Mr. Sandeep L. Sarkale , Dr. Sheetal Umbrkar , Dr. Zameerahmed S. Mulla , Dr. Jigisha Naidu

DOI:

https://doi.org/10.47750/pnr.2022.13.S09.618

Abstract

The manner that regular people fulfil their daily requirements has been transformed by the internet. E-commerce serves as a platform so that customers can visit online retailers whenever it's convenient for them. People may pay their bills, obtain a variety of goods from a wide selection of possibilities, manage their investments, and find information on a wide range of topics online in this rapidly expanding area of e-business.It would not be hard to believe that the healthcare sector will take advantage of this chance to establish a standard platform for online drug purchases. It is thus not unexpected that the healthcare sector has incorporated itself into this innovation. When it comes to providing privacy for the effective and worry-free treatments of anxiety and depression, many online pharmacies deliver medications to the doorstep, providing a service that is frequently lacking in a regular pharmacy.People can obtain prescribed medication and other pharmaceutical supplies online from the comfort of their homes thanks to e-pharmacy. Consumer preferences and purchasing behaviours vary by geography. The goal of this study is to better understand consumer perceptions of internet pharmacies. The responses to a survey (N=244) are used to assess the study's validity. The legal framework is comparable even though e-pharmacies are significant to the Indian economy and healthcare system. According to the survey, the epidemic has enhanced the use of online pharmacies in Pune.

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Published

2022-12-10 — Updated on 2022-12-10

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How to Cite

The Analysis Of Factors Influencing E-Buying Behaviour Of Consumer Towards Online Pharmacies With Special Reference To Pune City In Maharashtra, India. (2022). Journal of Pharmaceutical Negative Results, 5009-5019. https://doi.org/10.47750/pnr.2022.13.S09.618