WOMEN’S EQUALITY THROUGH E-HAILING MOBILE BRANDING APPLICATION SERVICES

Abstract

An e-hailing apps have played an important role in increasing mobilities in all countries. This study explores on women’s equality through e-hailing application services by women for women. Women’s cooperatives offer self-employment opportunities that can contribute to women’s social inclusion and empowerment. Entrepreneurship has empowered them in three ways: economic security, development of entrepreneurial behavior and increased contributions to the family. The role of the gender factor emerged in the academic literature on entrepreneurship in the late 1970s. Over the years, attention has been mainly devoted to the analysis of women entrepreneurs’ characteristics in developed countries. Only recently have both the role of female entrepreneurship in emerging economies and the relevance of immigrant female entrepreneurs in developed countries appeared in international journals. Due to the relevance of these two issues for economic development and the still existing gap in the systematization of both theoretical and empirical findings, the authors of this work aim to fill this gap with a systematic literature review based on rigorous criteria.