THE INFLUENCE OF SOCIAL MEDIA ON YOUTH BEHAVIOUR IN KOHIMA DISTRICT

Abstract

Today, social media is among the top ways for an individual to communicate with people around the globe. Social media provides an online statement that connects a group of communities and encourages networking and information sharing. Facebook, Wikipedia, Twitter, Google+, Pinterest, LinkedIn, Instagram, and Tumblr are examples of popular social networking sites. Each one of them is an online social network where users can publish information about themselves. Youths’ understanding of human behaviour might be positively influenced by social media, while negatively they can develop fanaticism and selfishness. Social media is thus used by youths from various walks of life for both constructive and destructive purposes. Social media has been increasingly important in recent years in shaping cultural and behavioural trends. The extremely advanced and complicated technology has developed along with the way the world is now organised, introducing people to a variety of modern communication tools. Modernization in the current era of globalization makes it simpler for youths to go about their daily lives. However, the youths will experience both beneficial and negative effects from this sophistication. The objective is to examine how social media affects young people's personality development and how social media influence Kohima youth’s behaviour. The study is qualitative and is based on prior research and studies found in books, journals, and publications discussing how social media has an impact on the youth’s behaviour. This article is done to reach a conclusive understanding of how social media influences youth behaviour.