Swot Analysis of Agri-Entrepreneurship—Study Based On Dakshin Dinajpur District, West Bengal

Abstract

Agriculture is one of the main resources for rural economy in India. However, there is lack of organized entrepreneurship in agriculture sector in India.  Entrepreneurship is the act of being an entrepreneur, who starts any economic activity for being self-employed. Entrepreneurship is the "process of the entrepreneur". It is a continuous process; through this process, every person should maintain their livelihoods. The entrepreneurial activities are in various aspects. The agri-entrepreneurship is also increasing the GDP.

It is well known fact that migrations of labours from one district to another district, one state to another state, a big problem in India. Lack of enough scope of work across the years also forces the labourers to switch over from one segment of work to another segment of works, examples agricultural labour to construction labour and so on. Dakshin Dinajpur being a district in the state of West Bengal is not an exception and is also facing the migration of labours problem. There are shortages of skilled labourers in agricultural sector.

In this research paper, we are trying to assess the various challenges and opportunities for an Agri-Entrepreneur to start their new start-ups. Dakshin Dinajpur is an economically backward district of West Bengal; availability of industrial activity is negligible other than few rice mills further confirming that agriculture is the main source of livelihood for the district.

This paper highlights several features of agri-entrepreneurship and SWOT analysis in Dakshin Dinajpur District, West Bengal based on available review of literature studies and secondary data.